WWE Hall of Famer “Superstar” Billy Graham died Wednesday at age 79, the company announced.

“A former WWE Champion, Graham’s flashy fashion style, over-the-top interviews, and bodybuilder physique created the archetype for a generation of Superstars that followed in his footsteps,” WWE wrote on its website.

Graham defeated Bruno Sammartino on April 30, 1977, to capture the then-WWWF title. The bout earned PWI’s Match of the Year honors.

“If it wasn’t for Billy Graham, this industry would be so much different than it is,” Dave Meltzer said.

Graham (real name Eldridge Wayne Coleman) was known for his signature catchphrase, “I’m the man of the hour, the man with the power, too sweet to be sour!”

Graham’s look and style influenced Hulk Hogan, Jesse Ventura, Ric Flair, Scott Steiner, and others.

Following a career in bodybuilding, “Superstar” was trained to be a pro wrestler by the also legendary Stu Hart.

Graham was on life support before his death, according to his wife.